Thomas J. wrote us with this question: I just got my real estate license but I am really not sure how to start getting clients? Can you give me some advice to get started?
Wow! What a great question Thomas and a tricky one to answer as well. On this website you will find that we have advised new agents to plan for some downtime when they first get started. If someone told you that you could get your license and be bringing in new clients in a month, they lied. This rarely if ever happens in the real world. You see, clients are how we make money, real estate agents earn a commission on their sales, so no sales equals no money. It’s the hard truth.
So, clients are the foundation of our business and you often find that the most successful agents have the largest list of clients. Because the more clients you have the more opportunity you have for direct sales and referrals from friends and family members. But how do you build your client list? Well, you have to market yourself. Marketing is an art in itself and while it can take years to master, you don’t need to master the art in order to see some positive results. We offer a fair amount of information on successful real estate marketing on this website, but here are some tips to get you started:
Take advantage of print advertising: Believe it or not, print advertising is still an effective tool for marketing a real estate business and there are a lot of outlets to use. You can run ads in newspapers and local classifieds as well as in neighborhood fliers, mailings, billboards, buses, you name it. Pass your business cards around, tack them on the wall at your local grocery store and if your child’s school sends out newsletters ask about advertising in there as well. You are only limited by your own imagination and your budget.
Develop a website: The Internet is an excellent way to attract new clients and believe it or not, a lot of real estate agents haven’t taken advantage of these online opportunities yet. Now, before you get too excited, setting up a website and forgetting about it isn’t going to get you very far. You need to setup a website publish articles regularly, network with other real estate agents online, join some of the online real estate communities and share your knowledge there, read up on how to get exposure for your business through social media. If you can learn how to harness the power of sites like Facebook you can attract tons of clients, but it has to be used effectively. This is not something you are going to learn overnight.
The thing that you have to understand is that marketing is an entire topic all by itself, not something that can be covered in a single article. But what you should know is that it works, plain and simple. Marketing yourself properly will get you clients walking in the door and start making you money, but you have to set that foundation first. Advertising locally will probably get you the fastest results, so start there and then start expanding into online media and really take the time to learn the tricks. If you can learn what to do and how to do it well, you will never have to worry about finding clients again.